Lexus IS Campaign

The sports sedan has become watered down over the years. BMW made it heavier, Mercedes have slowed it down, but Lexus decided to go ‘All In’ on its passion to make the purest sports sedan in the category, The Lexus IS. We brought this to life by showing the seemingly different languages people talk who’ve gone all in on their passion.  

 
 
 
 
 
 

Instagram Animations

We created custom graphics for social and targeted them at the audience that would understand them.

 
 
 

CREDITS

Directed by ………………………………………………………………………… Andre Bato

Creative Director ……………………………….……………………… Adam Bright

Production Company ……………………………………………………… Andre Bato, Corp

VFX ……………………………………………………………………………………………… A52

Edit …………………………………………………………………………………………… Cabin Editorial

Agency ……………………………………………………………………………………… Team One

Client ……………………………………………………………………………………… Lexus USA

Location ………………………………………………………………………………… Los Angeles, CA