ABOUT WORK

Brand Re-Launch

For the campaign photography that relaunched the Lexus brand, we captured our most iconic cars in impossible moments designed to showcase what makes each one special. A capable SUV scales a sheer rock face, a convertible is flooded with sunlight from an impossibly large sun, and a sports sedan sits washed in electric neon. Each set was created as a surreal moment frozen in time, framing every Lexus around its most defining feature.

Lexus TX Launch

For the launch of the Lexus TX, we wanted to bring its incredibly spacious cabin to life and show how that space opens up a world of possibilities. We filled the interior with a cast of unexpected characters, each doing exactly what they wanted. By turning the cabin into a world where anything could happen, we made the TX’s space feel as limitless as the possibilities inside it.